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Just giving feedback is not game design, and it will be lousy “gamification.”

When we train game designers, when we critique projects, and when we discuss what makes games compelling, we certainly do discuss feedback. But what we dwell on is the game systems, the core loop.

If you really want to gamify something, you need to make the core loop be something to explore and master. Buying an airplane ticket or staying at a hotel isn’t something you “master.” Piling up points is not good gamification.

The feedback exists to give cues to the user that they are learning something. It isn’t food pellets for rats to reward them for pushing a lever. Good gamification will be less Skinnerian and more like getting an A in class as a recognition of how well you mastered the subject.

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Raph Koster (via brunosetola)

I was emailed by a client this week who took the time to point out that “gamification” was an important trend for 2011. Now she is lovely and smart and does great work for her company, but the comment made me cringe. I made games for 5 years, I am a *terrible* game designer. But compared to the advertisers who are taking a shot at it, I’m Sid Meier.

It’s another way the media world has shown up, ready to share with everyone how the professionals do it, like the bedroom coders, writers and artists of all ilk needed - or wanted - a helping hand. They’ve taken the most obvious mechanic - points for doing something - and decided that was what was going to be important.

I couldn’t tell you how many points you get for jumping on a bad guy in any Mario game - can’t tell you that, because it doesn’t matter; anyone who thinks it does hasn’t even begun to grasp why those games are so popular to begin with.

Frankly, I don’t know that they’d be able to.

(Source: raphkoster.com, via brunosetola)

I’m still digesting this - and it’s still playing in another tab. But it’s an extraordinary vision of the future and I don’t know how I feel about it yet. It’s long (almost 2 hours in total) with a lot to think about.

But there’s something here…will write more when I’ve managed to think through it.

(Source: fora.tv)

This is magic.

Just read.

tomgibsonsimages:

Great presentation by @akispicer

**Update** Actually the first half is quite good, but I posted it too quickly as it subsequently tails off and tells me things I’ve known for years. But, it is just me, and I’ve always worked within a digital context as far as advertising is concerned, so this is likely new to some. I need to go think about this a little…

I’m late to the party on this campaign, brilliant and simple use of technology and rewarding the fans of your brand. The only thing I’ll add is it’s a fantastic example of looking at the opportunities enabled by technology which exists outside the realm of traditional media, let alone a media buy.

I’m not saying one is better than the other, I’m saying take the opportunities afforded by one medium to the nth degree in every case.

Stunning results all around.

Sometimes the easiest way to market a product is simply to expose what the product actually does. As a further point to that, what if you can take what your product does, take a tired marketing technique from a completely different industry, and turn it into something new?

From Coloribus:

Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. EIZO breaks this taboo. This pin-up calendar shows absolutely every detail.

This work for EIZIO is, I think, just genius.

Sometimes the easiest way to market a product is simply to expose what the product actually does. As a further point to that, what if you can take what your product does, take a tired marketing technique from a completely different industry, and turn it into something new?

Ms. November

From Coloribus:

Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. EIZO breaks this taboo. This pin-up calendar shows absolutely every detail.

This work for EIZIO is, I think, just genius.

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Digital Strangelove - or How I Learned To Stop Worrying and Love The Internet

Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet)

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